I am a new business owner of a local bar/restaurant in my town. We cater to all age groups and all types of people. Our main objective is to make awareness of our bar and to get our name out. We are going to promote all of our different specials and “theme” nights through Facebook, Twitter, Myspace and Four Square.
Through using Facebook we want people to become fans of our page and to “like” us. By doing this it will give us a way to communicate with them and let them know all the things going on at the bar. We also will run contests through our page for various prizes, which in turn will help us to get more business. We will also encourage all of our customers to “check-in” while at our bar, this way it can show who is there and we can capture their info if they are not going thru our Facebook yet.
With Twitter being a more short sentences and posts, we will use it as friendly reminders as to what is going on that day at the bar. Such as “Monday- All you can eat wing night $10.95!! Come enjoy Monday Night Football!” or “Thirsty Thursday!! Karaoke all night, sing your heart out while you enjoy $2.00 drafts all night!!” Short posts and friendly reminders will help to promote our business and raise awareness to everything that is happening at the bar that day/night.
We will use Myspace to connect more with bands and artists. It will help us attract good bands or artists to come perform live at the bar. By doing so we hope that people who follow the band closely will come and watch them perform and enjoy their time out, to the point where they want to come back again with or without the band.
Social Network is the key to spreading the word and getting the awareness of my new bar out into the surrounding areas to draw the business. Utilizing each in its own special way will be the key to success.
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